Services / Demand Generation
Your buyers check LinkedIn before they decide whether to reply. We build the outreach that reaches them and the presence that makes replying an easy decision, and we run it for booked meetings rather than connection counts.
LinkedIn outreach fails for the opposite reason cold email does. Email usually fails on targeting. LinkedIn fails on credibility. A connection request from a profile with no position, no recent thinking and no evidence of the work reads as a sales attempt, and the buyer is right to read it that way.
The channel works when the profile does the qualifying before the message does. A prospect who looks up your founder and finds a clear point of view, recent writing and proof of delivered work is a prospect who replies. One who finds a headline stuffed with job titles and a feed that stopped two years ago is not, no matter how well the message is written.
We build both halves. The outreach: qualified target lists, connection sequencing that stays inside LinkedIn's limits, and messages written for a person rather than a segment. The presence: profile positioning, a posting cadence the founder can actually sustain, and content that gives a prospect a reason to take the call.
Then we connect it to the rest of the system. Profile views, post engagement and accepted connections are buying signals, and they belong in the CRM next to email replies where they can trigger the next action. Left in a notification feed, they decay within a day.
This runs on its own or alongside cold email and direct mail. Where a client runs more than one, we sequence them so the same buyer is not hit from three directions in the same week.
It is also worth knowing what LinkedIn will not do. Most of the people you target never accept the connection request, and they are unreached rather than uninterested. Those accounts are exactly the list direct mail is built to pick up.
What is covered
The connection request is not the pitch. The profile it links to is.
Every prospect who considers replying will look at the profile first. That page is doing sales work whether or not anyone has written it to.
How It Works
We read the profiles a prospect will actually land on and rewrite them around a position rather than a job history. Headline, about section, featured work and experience are all rebuilt to answer one question: why should this buyer take the call.
We build the connection list against your ICP, then design the sequence: when the request goes out, what the follow-up says, and how long to wait. Volumes stay inside LinkedIn's limits, because a restricted account costs more than the extra reach was worth.
We set a posting rhythm the founder can hold without it becoming a second job, and draft in their voice. The point is not reach. It is that a prospect checking the profile mid-sequence finds evidence of someone who knows the problem.
Profile views, post engagement and accepted connections write back to the CRM and trigger the next touch. Then we document the system and hand it over, so your team runs it without us.
Tell us who you are trying to reach and who will be the face of the outreach. We will audit the profiles and come back with what needs to change before the first request goes out.
Get in Touch