The average B2B buyer engages with 62 or more touchpoints before signing. Most businesses are not built to operate at that level of precision. Their targeting is broad, their data is stale, and their outbound infrastructure cannot support the sequencing that modern buyers require.

We build the technical foundation of a high-performing GTM motion. That means signal workflows that surface the right accounts at the right moment, Clay tables and enrichment systems that keep your data clean and actionable, LinkedIn data flows that feed your outbound, and routing logic that ensures every lead reaches the right person instantly.

The output is a complete campaign infrastructure that your team can operate, scale, and iterate on without rebuilding from scratch every quarter.

What is covered

  • Signal workflow design and build
  • Clay table architecture and enrichment systems
  • LinkedIn data flows and audience targeting
  • Lead routing logic and CRM handoff
  • ICP definition, segmentation, and tiering
  • Outbound sequencing and campaign infrastructure
  • ABM programme design and account prioritisation
62+

touchpoints before a B2B buyer signs. Your GTM infrastructure needs to be built for that reality.

How It Works

01.
GTM Audit

We review your current motion: ICP definition, data quality, tooling, and where the infrastructure is creating friction or losing revenue.

02.
Infrastructure Brief

We define the build: which systems need to exist, how they connect, what data flows where, and what a fully operational GTM stack looks like for your business.

03.
Build

We build the signal workflows, enrichment systems, and campaign infrastructure. Every component is tested against real account data before going live.

04.
Handover

Your team receives full documentation, system access, and a handover session. The infrastructure runs independently from day one.

Ready to build your GTM infrastructure?

Tell us where your go-to-market motion is breaking down. We will audit the situation and return with a clear plan, before any engagement begins.

Get in Touch